Many businesses buy right into the cloud computing services concept and have been making inroads toward the cloud possibly even before the term was popular. New start ups with high hopes for rapid expansion are also making the decision to go right to cloud computing services rather than wait for the ramp up. These start-ups have done so after extensive research into the cost and complexity of this route, and most haven’t had a second thought about their decision being the right one.
Some of the cloud computing services gain new converts by degree as things like CRM (customer relationship management) and it’s need for converging huge data bases forces CRM to be an off-site issue. For many business entities, CRM, email and most accounting applications are better served at the aggregate level provided by cloud computing services.
CRM methodologies, include software for the application, integration of numerous data bases and Internet capabilities to help an enterprise manage their customer relationships in an organized way.
Once the CRM cloud-based service is running an enterprise can build a database of it’s customers that specify each relationship in enough detail to enable management, salespeople, and service personnel to match customer needs with product service plans and special sales offerings, or to remind customers of updates and service requirements, and the knowledge of what other products a customer has purchased and so on. Even the customers themselves are provided access to product information and service bulletins, all through the same CRM cloud computing services.